Owner + CEO
Jordan Dowd
The genius behind FRWD & Studio FRWD. With a mind for business and a stellar personality to match, there’s no wonder she has had major success in such a short amount of time. In search of something fun, trendy, and educational driven, Jordan created the most talked about salon in Metro Detroit. As a full time business owner, and hair stylist, Jordan leaves a lasting impression on everyone she meets. She has been in the industry for almost 5 years and can take you to the most beautiful blonde, the richest brunette or any color in between. Her all time favorite service is extensions, and she loves giving everyone the hair of their dreams. Come in, get your weave, have some fun and leave with your hair up in a FRWD Clip. The complete Jordan Corridor experience. You’ll definitely be back.
Once known as LauraErkkilahair on the internet, she recently acquired a husband and a new name, LauraPietilaHair. Thankfully, her love for blondes didn’t leave. You want to be icy? Book with Laura. Balayage? Book it. Natural? Bold? Book it. She also loves a good chop, so if you’re interested in a change, she’s your girl. Laura can’t wait to meet you, and we can promise that you won’t be disappointed.
Hair Stylist
Laura
Hair Stylist
Taylor
Taylor graduated from Douglas J. Aveda Institute in 2015. She has worked as a receptionist, assistant and stylist. Taylor has a love for edgy & chic styles. She specializes in color, cuts, balayage, extensions and styling. Tay lives and breaths high fashion, so make an appointment with her and she will have you feeling like a bombshell. She is continuously furthering her education in the hair industry and is always up to date on the latest hair and beauty trends. Taylor loves to customize her clients color and style to suit their lifestyle and bring out their cool girl side. Her go-to products are Hyaluronic Acid Lip Booster and Blow.Dry Ever Bounce! Come and see Taylor for a fresh blowout and all of your beauty needs.
Hair Stylist
Olivia V.
Meet Olivia! Olivia has had a passion for doing hair since she was young. She taught herself to braid by the age of 7 from practicing on her mom and sisters. Today, a few of her favorite things are lived in color, extensions and bridal/event styling. However, she’s here to help make all your hair dreams come true, whatever they may be! Olivia is always trying to further her education learning new techniques to give you the latest and greatest! She is Bellami Extension certified and recently studied blonding fro Linson hair and attended the BTC hair show in Nashville.
Olivia looks forward to meeting you & cannot wait to have you in her chair!
Hair Stylist
Cami
A familiar face around Studio FRWD, Cami Tyler has become a licensed stylist upon completing her 2 year apprenticeship under owner, Jordan! Cami has played many rolls here at Studio FRWD, starting as a receptionist where she instantly fell in love with the hair industry. From the moment Cami joined the the team, she knew Studio FRWD possessed the culture and environment necessary to advance her career. From behind the desk, to behind the chair, she loves seeing all the friendly faces pass through.
Cami specializes in blonding and she is Bellami Extension certified. She values the importance of continued education and in her free time she enjoys taking classes and certification courses from the best in the industry. Come in & meet Cami today!
PA-C
COURTNEY
With a background in healthcare and a deep love for aesthetics, Courtney found her calling as a Physician Assistant- Certified Injector. Her journey started in the medical field, where she honored her expertise in patient care, ensuring that every individual received the highest standard of treatment and attention. Her commitment to clients combines her passion for medicine and aesthetics to help you look and feel your best.
As she continues her education to bring you more services. Courtney is eager to see you in her chair! Book with Courtney today!
Hair Stylist / Makeup Artist
Sophia
Sophia has worked in the industry for 3 years and is passionate about beauty because she believes when you look your best, you feel your best.
Sophia offers hair and makeup services, specializing in blonding, bouncy blowouts, lived-in looks, and bridal makeup. Sophia is constantly looking to learn and perfect new techniques. She is particularly intrigued by the ideas of color theory, and applying those ideas to makeup.
Sophia loves meeting new people and creating lasting relationships with her clients. She cannot wait to have you in her chair!
Hair Stylist
Kyla
Meet Kyla! Our girl from Kalamazoo. A recent Studio FRWD assistant, now a full time stylist. Ready to take on clients and build her clientele. Bellami Extension certified, and specializing in bouncy blowouts, haircuts, and blonding services. Kyla is dedicated to making you look and feel your best when in her chair. When not behind the chair, you’ll find Kyla raising her two adorable sons. Come in today to meet and chat with Kyla, she’ll have you leaving feeling your best, most confident self!
Hair Stylist / Makeup Artist
Alyssa B
Meet Alyssa! 2022 Douglas J. Aveda graduate. Alyssa assisted the stylists at Studio FRWD & is now on the floor accepting clients. Alyssa is passionate in bridal/special event makeup, Bellami Extension certified, and specializing in blondes, deminaitonal, & vivid colors. Education driven and eager to get you in her chair. Book with Alyssa today!
Manager/ Apprentice
Jenna
Meet Jenna! Our Studio FRWD manager, anything you need Jenna’s got you covered. From orders, to frwd bridal organization, booking appts, greeting clients, and more, we are so thankful for Jenna! After a few years in corporate America Jenna joined our team and hasn’t looked back. She loves chatting with clients and really feels like she’s fallen into the industry she belongs in. Starting in the new year Jenna will be apprenticing under Jordan to study cosmetology. We can’t wait to have her on this side of the salon. Follow along as Jenna learns and becomes her own stylist behind the chair.
Apperentice
Emery
Meet Emery! Emery Martin is our newest apprentice here at Studio FRWD. She will be studying under Jordan for the next two years learning all the aspects of becoming a cosmetologist. She is excited to learn all the different techniques of highlighting and color! She’s very thankful to be apart of the FRWD team. Follow along as we watch Emery grow in to the best stylist and discover all her strengths in this industry.